The Founder

Hello, my name is Daniel, and I’ve always been curious about the wildlife flying around while on trail, (you can read about my hiking adventures on the Texas Trailhead website), but when I turned 40 I found that I was paying more and more attention to the birds I was enjoying seeing and listening to. 

Eventually, I started collecting the sights and sounds of the birds I was finding and realized many people were out on the trail looking for a new bird to add to their collection. 

This website is for bird watchers of ALL skill sets for gear & accessories to get out birding and enjoying your experience!

What is "Golden Cheek"?

Golden Cheek celebrates the Golden Cheeked Warbler that nests in central Texas, Golden Cheek’s home base, but it’s also a play on “Tounge in Cheek”, which is a gentle reminder to not take life so seriously, and enjoy the beauty of nature and the wildlife around us. 


Nestled at the intersection of passion for the great outdoors and a love for feathered wonders, the Golden Cheek E-Commerce Store is your one-stop destination for all things birding gear and hiking accessories. With a commitment to quality, sustainability, and a deep appreciation for nature, we invite you to embark on a journey that brings you closer to the wilderness like never before.


Birding Bliss:


For the avid birdwatcher, our store is a sanctuary of choice. Our carefully curated collection of binoculars, birding gifts, field guides, and photography equipment opens up a world of birding opportunities. Whether you’re chasing elusive warblers or marveling at majestic raptors, our gear enhances your birdwatching experience. Designed by experts and tested by enthusiasts, the products in the gift shop are chosen to maximize your chances of spotting that rare golden-cheeked warbler or any other feathered gem. Or just look while doing so. 


Hiking in Harmony:


At Golden Cheek, we believe that every step you take in nature is a step towards greater well-being. That’s why we offer a range of hiking accessories that elevate your outdoor adventures. From rugged trekking poles and durable hiking accessories to eco-friendly water bottles and trail maps, we’ve got you covered for your next hike. Our gear is not just functional but also stylish, ensuring you look and feel good on the trail.


Sustainability Matters:


We understand the importance of preserving the natural beauty that surrounds us. That’s why we prioritize sustainability in our product selection. Many of our birding gear and hiking accessories are sourced from eco-conscious brands that share our commitment to protecting the environment. By choosing Golden Cheek, you’re making a conscious choice to support products and practices that reduce our ecological footprint.


Community of Enthusiasts:


More than just an e-commerce store, Golden Cheek fosters a community of outdoor enthusiasts. Follow our blog for expert tips, birding hotspots, and hiking trail recommendations. Join our social media channels to connect with like-minded individuals who share your passion for nature. We’re here to inspire, educate, and equip you for your next adventure.


Shop with Confidence:


When you shop at Golden Cheek, you can trust that you’re getting top-notch products backed by exceptional customer service. Our knowledgeable team is always ready to assist you in finding the perfect gear for your needs.

So, whether you’re an experienced birder looking to upgrade your optics or a novice hiker seeking quality essentials, Golden Cheek E-Commerce Store is your gateway to the natural world. Dive into the splendor of nature with gear that matches your enthusiasm. Explore, discover, and embrace the wild with us. Your adventure begins here.


A portion of every purchase gives back to the organizations listed below:

Giving Back To Nature

Purchases from Golden Cheek Currently Help Support the Following:

The Golden Cheek Values

Here are the core principles for this site and how we should treat & respect the wild spaces


No gatekeeping! We respect and value ideas and opinions of all levels of outdoor enthusiasts whether you've been watching birds for decades or days.


We will never location bomb any sensitive areas, and will always strive to notate the importance of bird watching and trail guidelines to keep areas better than we found them.


This shop strives to get people outdoors and share their experiences. A community that spends time outdoors together can take pride in protecting their parks and natural spaces.


Every purchase from this store contributes to organizations that give back to wildlife education and habitat restoration.

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